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Global Branding
by David Reinfurt
High on his rooftop in North Beach, San Francisco 1966, after ingesting a mild dose of LSD, Stewart Brand imagined the subtle curvature of the earth as he gazed at the surrounding high-rises, noticing that they were not really parallel and the further that you might view them from, the more extreme the curve until finally, viewed from space, the Earth would resolve to a perfectly spherical marble . . .
Download the PDF here.
